When Jim contacted me with his new invention – a backrest for the beach I was thrilled. It is a must-have for a lazy day on the beach as it allows you to sit comfortably, leaning back, relax, watch people, read a book or just doze in the sun. It is small, light in weight and easy to carry – a perfect idea that just needed a name and an identitiy. We came up with the name Sillicat – silli referring to the spanish word silla which means seat and cat referring to a relaxed and easy lifestyle but also to smartness. The result is a logo composed of a sitting cat leaning against the oblique word Sillicat.